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At Just About Foods, we are proud to work directly with the Wixárika community, an indigenous people who live in the Sierra Madre Occidental region of Mexico.

The Wixárika are known for their deep respect and spiritual connection with nature. For them, every plant, animal, and natural element holds sacred meaning and plays a fundamental role in their culture and worldview.

In their traditional diet, the Wixárika use natural ingredients that grow in their environment, such as seeds, fruits, corn, and nuts, always respecting the cycles of the earth. Their ancestral knowledge of plants and healthy foods has been passed down through generations.

Beyond preserving their ancestral traditions, the Wixárika sustainably cultivate the peanuts we use in our peanut butter.

This community plants and harvests peanuts following the natural rhythms of the land and applying farming techniques that promote soil health and ecological balance.

Thanks to their dedication and wisdom, our products contain the highest quality ingredients, natural and grown with deep respect for the environment. When you choose our peanut butter, you’re not only enjoying a delicious and healthy food but also supporting Wixárika families and their sustainable way of life.

Sources:

• https://www.culturalsurvival.org/publications/cultural-survival-quarterly/huichol

• https://en.wikipedia.org/wiki/Huichol

• https://www.sdcelarbritishmuseum.org/exhibitions/the-intimate-lives-of-wixarika-people/who-are-the-wixaritari-or-huichol/